L'Occitane en Provence - Natural beauty from the South of France.
The story of L'Occitane begins in Provence, in 1976, when the brand was created by Olivier Baussan. Drawing inspiration from Mediterranean lifestyle and traditional Provencal techniques, he developed skincare products and fragrances that were natural and authentic, effective and deliciously appealing.
The brand harnesses the extraordinary power of plants known for centuries as human healers and beautifiers - rose, immortelle, lavender, shea butter, verbena, and others - and transforms them into beauty products that are lauded the world over.
L'Occitane was one of the first companies to feature Braille labelling on its products, to bring an empowered, sensory shopping experience to the blind.